GROWTH · 2–7 YEARS
Anagen
Around 90% of your follicles are here right now, actively building shaft. Everything Negoba plans for is about keeping follicles in this phase longer.
Verified & recommended by hair specialists
Humans have chased fuller hair since Egyptian physicians wrote it into the Ebers Papyrus in 1550 BC. Three and a half thousand years of notes later, Negoba is where the chase ends.
60-day guarantee·Founding pricing — $10/mo·Cancel anytime
N.° 01 — HAIR RETENTION, PRACTICED DAILY
Keep what's yours.
Negoba turns a five-minute scalp assessment into a personalized, research-grounded routine — built to slow shedding, hold your hairline, and make progress you can measure.
Trusted by over 5,000,000 hair follicles. Join us now.
Composed by professionals — the kind who read dermatology journals for fun and take it personally when your part line widens.
~50%[1]
of men experience pattern hair loss by age 50
~40%[2]
of women notice visible thinning by menopause
2–3 mo[3]
delay between a trigger and the shedding it causes
[1] Androgenetic alopecia prevalence, J Am Acad Dermatol · [2] Female-pattern hair loss reviews, Int J Womens Dermatol · [3] Telogen effluvium latency, standard dermatology references
N.° 02 — SCALP BIOLOGY
Hair loss is a cycle being pushed off balance.
Every follicle loops through three phases. Pattern loss, stress shedding, and damage each disturb the loop differently — which is why one generic product rarely works, and why your plan shouldn't be generic either.
TRANSITION · 2–3 WEEKS
Catagen
The follicle detaches and shrinks. Brief, natural, unavoidable — a healthy scalp cycles through it quietly.
REST & RELEASE · ~3 MONTHS
Telogen
The hair rests, then sheds. Stress, deficiency, and androgens push too many follicles here at once — that's the shedding you notice.
The window matters. Miniaturizing follicles respond best before they shrink past the point of return. Intervening during early thinning preserves far more than trying to recover later — this is the single best-established fact in retention science.
Find your windowTHE NEGOBA PRINCIPLE
“The younger you start, the further you'll last.”
N.° 03 — THE METHOD
Three moves. Repeated until they're boring. That's the secret.
Assess
A five-minute structured intake: pattern, history, scalp condition, lifestyle. The same questions a good dermatologist starts with.
Compose
Your answers are mapped against established dermatological guidance to compose a routine specific to your hair — morning, evening, weekly.
Track & adapt
Photo checkpoints, shed counts, streaks. Your plan adjusts as your data accumulates — retention is a practice, not a purchase.
N.° 04 — THE REGIMEN
Built from components. Chosen for you.
These are the building blocks your plan draws from. Your assessment decides which ones you actually need — we sell the plan, not the products.
N-01SCALP
Caffeine Scalp Serum
AM stimulation at the part lines
In your planN-02SCALP
Massage Protocol
Four minutes of measured pressure
In your planN-03WASH
Ketoconazole Wash
Twice-weekly scalp reset
In your planN-04WASH
Clarifying Cleanse
Clears the follicle mouth
In your planN-05NIGHT
Bond-Repair Treatment
Rebuilds stressed lengths
In your planN-06NIGHT
Silk Pillowcase
Overnight friction control
In your planN-07STYLING
Heat Shield
Before every hot pass
In your planN-08STYLING
Tension Audit
Loosen the pull, keep the follicle
In your planN.° 05 — YOUR PLAN
Composed for your hair. Not everyone's.
An oily, flaky scalp under high stress needs a different plan than a dry scalp with heat damage. Your routine is assembled from your assessment — then refined by what your tracking shows.
- Morning & evening routines, step by step
- Scalp-specific product guidance — categories, not sponsorships
- The exact topics worth raising with a dermatologist
- 12-week milestones so progress is visible, not vibes
SPECIMEN PLAN — “A.”
ACTIVE PHASEAM
Scalp massage — 4 min
Caffeine serum at part lines
PM
Ketoconazole wash — Tue · Fri
60-second scalp check-in
Week 6 · shedding trend −18% vs. baseline · next photo checkpoint Sunday
N.° 06 — MEMBERSHIP
One decision. Ten dollars.
Less than a bottle of shampoo that wasn't chosen for your scalp. Cancel anytime — one click, no dark patterns.
Verified & recommended by hair specialistsMONTHLY
$10 / month
- Full personalized plan
- Progress tracking & photo checkpoints
- Plan adjustments as your data grows
YEARLY
$100 / year
- Everything in monthly
- Priced at $8.33 / month
- 30-day money-back guarantee
Transparent pricing. No auto-upsells. Cancel in one click from your dashboard.
N.° 07 — QUESTIONS
Asked, answered, honestly.
No. Negoba builds educational routines around habits, scalp care, and lifestyle factors with established evidence. Where prescription options are relevant, we point you to the right conversation to have with a dermatologist — we never prescribe.
Hair moves slowly. Scalp condition improves in weeks; shedding trends take 8–12 weeks to read; visible density change takes 6 months or more. Anyone promising faster is selling you something else.
Yes. Female-pattern thinning is common and under-discussed. The assessment routes women toward the checks that matter — iron, thyroid, hormonal shifts — alongside the same retention fundamentals.
Cancel anytime in one click from your dashboard — no calls, no guilt trips. Yearly members get a 30-day money-back window.
Your assessment stays yours. We use it to build and adapt your plan — never to sell, never to share.
N.° 08 — BEGIN
Five minutes now. Decades of difference.
The assessment is free, and your plan is ready the moment you finish.
Begin the assessment